In 1972, at the age of 25, Gianni Versace moves to Milan where he starts to work as a designer. In 1978 he creates his first collection, “Gianni Versace Donna”. All the way through the eighties his creativity as a stylist is widely acclaimed and recognized. He is viewed as an ambassador for Italian fashion during the world.
The early nineties denote a very significant phase in the history of the brand. It is All the way through these years that the strategy of diversification begins to take shape through the creation of Versace jewelry and watches. The watches all conform to the most rigorous criteria of Swiss watchmaking whilst conveying the glamorous style of the Maison.
In 1996 an agreement with Franck Muller leads to the development of a limited edition range of jewelled watches made in Geneva.1998 sees the foundation of Versace SA, an independent company set up for the production and distribution of all Versace jewelry and watches.
In 2004 Vertime SA is established in Switzerland. Originating through an agreement between Versace and Timex Group (leader in the watchmaking sector for over 150 years), Vertime SA is now the company responsible for the production and distribution of all Versace watches and jewelry. The jewelry and watches of the Maison are distributed either through Versace boutiques or through a select network of licensees.
In 2007 the first Versace store dedicated entirely to the jewelry and watch collections is opened in Via Bocca di Leone in Rome. In 2009 the second one Versace jewelry store opens in the Dubai Mall, Dubai.
In 2004 DV One is born, destined to change into the iconic timepiece of the Maison. Produced in ceramic, this watch enjoys immediate success. Through the years, DV One is offered in a variety of versions: in black or white ceramic, with chronograph or adorned with precious stones (diamonds, rubies, sapphires).
In 2007 the COSC edition is launched in a limited run boasting the official Certificate of “Contrôle Officiel Suisse des Chronomètres.”
In March 2008 Versace makes its formal entry in to the most prestigious segment of ultra complex watch movements with its first model equipped with a Tourbillon mechanism. Produced in a limited edition, the Acron Tourbillon highlights the unbelievable skill of the watchmaker with its outstandingly sophisticated technical specifications.
All Versace watches are made in Switzerland. The prime quality of each timepiece from the Maison is guaranteed by the rigorous controls and strict criteria demanded for Swiss certification.
CORPORATE SOCIAL RESPONSIBILITY
In conformity with United Nations resolutions and the Kimberley Process accord (KPCS), all diamonds mounted on Versace watches and jewelry originate in conflict-free zones and are obtained exclusively from authorized sources.
Attention to detail and commitment to the finest quality co-exist in every Versace creation. The choice of materials is made with the utmost selectivity, reflecting the traditions and style of the brand. Each Versace creation exudes the spirit of sheer excellence.
The evolution of the Versace style demonstrates a perfect balance between the classical and the modern. Strong lines and attractive shapes are combined with precious materials and stones handled with exquisite craftsmanship. The designs of Versace jewelry and watches provide a definitive expression of the glamorous style of the Maison.
Passion and a long manufacturing tradition come together in the Versace collections of watches and jewelry. Each item is created in the fashion-luxury spirit of the. The Greek key and Medusa logos, unmistakable design details, confer a distinctive signature on all Versace creations.
Powerful and influential, the Versace V-Race Men’s collection features watches of great charisma and strength. Designed for the fellow who knows his calling, this exceptional timepiece provides stability and consistency through life’s joyful ride. This watch features a gold ion-plated stainless steel case with a Versace logo on bezel. The large black dial offers a dual time display and an alarm feature, in addition to an enlarged date window and a sub second feature. A stunning black genuine leather band secures with a deployment buckle. Ticking with precise Swiss quartz movement, this watch is water resistant at 165 feet.
Round watch featuring logo-engraved bezel, Medusa at 12 o’clock, luminous hands, and 60-second subdial
46 mm gold ion-plated stainless steel case with anti-reflective sapphire dial window
Swiss quartz movement with analog display
Black leather band with deployment-buckle closure
Water resistant to 50 m (165 ft): In general, suitable for short periods of recreational swimming, but not diving or snorkeling